Angel Marketing
So after sifting through my notes, I’ve hunkered down and boiled down what I believe to be the top 7 things you could learn from Mass Control…
1. If you’re gonna make money selling information you need what Frank Kern calls “Money Magnets” (free awesomeness that you’re giving away) and here’s how to do it…
This is a WordPress.org
You must first create interest and desire. Frank did this before by giving away PDF’s of his Underachiever Newsletters.
Now, you must bond and create trust. Your customers want to know that you are real and you can do this by creating a report or tele-seminar about you. Frank did this by telling the story of how he got busted by the FTC and what he learned.
Next, you need to show proof that it works. You should get tons of testimonials and give those out in many forms.
Finally, you should give them a sample of what they’ll get. This could be sample PDF’s and/or Videos (the Frank Kern notes I have here covers his video creation process). This can just be sample techniques or strategies that they will learn.
2. Prepare the market for the massive amount of FREE content you are going to give them. You need to engineer your markets belief systemFirst … “if you say it then MAYBE it’s true”
Next… “Testimonials take it to an entirely new level”
Next… “If LOTS of people say it then it’s on an entirely next level”
Then… “If it’s in PRINT then it for sure true” so you want to be mentioned or endorsed by powerful third parties.
3. The simple fact is that people come into your herd to get content and they stay with you because they become attached to the character you portray
There are five basic building blocks for creating a character your herd will bond with. They are…
• Your Back Story
• What You Stand For (Your Beliefs And Values)
• Your Magic Powers
• Your Fables
• Your Secret Language
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